back in june i was invited to check out the new look of
aldo's renovated flagship store at
yorkdale mall. i was already excited to see what was in store; i was just at their head office the week before using my off-figure/still life styling skills to set up their fall/back-to-school style guide for their website pages. there was talk that there would be the aldo logo integrated into the interior design and i was really curious to see the results.
the new aldo store front is bright and inviting with large windows; displays are set at just the right height that your view isn't obstructed of what's inside. shoes are no longer just lined up on shelves or tables but are thoughtfully grouped together - shoes and bags are grouped by trends on displays that are easy to navigate around throughout the store. the accessories section is as large as their stand-alone accessory stores; the bag wall looks like an art installation; even the sale sections have a bit of a facelift with neatly merchandised shelves and graphic sinage.
the new appearance definitely makes the store more fun to shop and the spacious layout gives you lots of room to do so. if you haven't already, head out to yorkdale mall and check out the new aldo.
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the large and in charge store front. |
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rafael sottolichio designed a version of the jacquard with silver leaf aldo logo. the logo appears throughout the store, and is integrated into everything from the wooden floor and walls to the shelving and columns |
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have a look at the hardwood floor. notice the aldo logo. |
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mens shoe wall. |
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neatly merchandised sale shoe section. |
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a gift for all attendees, a free pair of shoes! i chose these but had them ordered in black. thank you aldo for the gift! |